{
 "date": "2026-11-06",
 "method": "Google Ads Transparency Center, region=US, domain search, 'Any time', all formats. Counts are Google's rounded totals across every advertiser account pointing at the domain. Meta Ad Library: see meta-ads-2026-11-06.json (checked 6 Nov in a second pass).",
 "google_ads_transparency_us": [
  {"domain": "apollo.io", "ads": "~500", "seen": ["Want a $0/Mo Alternative? (on 'apollo alternative')", "Get Access To Over 210M Emails (on 'amplemarket')", "Outbound on Autopilot - More Meetings, Lower Cost (on 'amplemarket pricing')", "AI Meeting Prep, Auto Follow-Ups and CRM Updates"]},
  {"domain": "instantly.ai", "ads": "~300", "seen": ["The #1 Apollo Alternative - Nothing Compares to Instantly (landing /alternative; sitelinks 'Why Apollo? Try Instantly', 'Get Free Leads After Signup')", "Get 10+ Positive Replies A Day (on 'amplemarket')"]},
  {"domain": "nooks.ai", "ads": "~200", "seen": ["The #1 Intelligent Outbound - 3x your pipeline from AI email / 'Legacy sales engagement tools are fragmented. Nooks is one workspace.'", "Display: 'One Workspace for Outbound' (No duplicate data / No tool-hopping)", "More Conversations, Less Work - Built for Outbound Teams (parallel dialing)"]},
  {"domain": "clay.com", "ads": "~200", "seen": ["Clay | AI GTM Platform - #1 In AI Data Enrichment", "Clay | GTM with Unique Data - Build Lists And Enrich Data"]},
  {"domain": "lemlist.com", "ads": "81", "seen": []},
  {"domain": "amplemarket.com", "ads": "14", "seen": ["AI Sales Copilot that Works - All In One AI Sales Platform (/ai/sales)", "Sales Email Automation - AI Outreach Platform", "Automate Social Outreach - Start Free Trial - AI Social Selling", "Amplemarket #1 Prospecting (on 'amplemarket vs nooks')"]}
 ],
 "read": [
  "Amplemarket has ~14 Google ads on record against Apollo ~500, Instantly ~300, Nooks ~200, Clay ~200: they run 15-35x more Google ads.",
  "Nooks has moved from 'parallel dialer' to the same 'one workspace' all-in-one claim Amplemarket makes.",
  "Instantly conquests Apollo with a dedicated /alternative page; Apollo defends its own alternative query with a $0 offer. Nobody bids 'amplemarket alternative'; Instantly, Apollo and Attio bid on the bare brand."
 ]
}